Google

“Google”
Ryan Davis

Google has successfully utilized today’s technology to their full advantage. With Google using PageRank™ which is how they get us our search results so fast and accurately. They also keep their site up to date and they always have a different design for their name. They also have blackle.com which reaches out and appeals to energy conscious individuals.

We have all seen these companies that come from left field and are a huge hit. Well a lot of their success depends on how well they are able to appeal and communicate with the community. Google came in at the right time while other search engines would give you useless results that have nothing to do with what you typed in; Google developed a program called PageRank™ which is a system for ranking web pages. While other web pages rely heavily on how many times a word appears on a page, Google uses a ranking system in which each webpage has votes and votes count for different values to include hypertext matching.

Google is also working with Open Handset Alliance to develop a complete open, free and mobile platform to develop Android which will give people access to all the information they need anywhere anytime. Yet another example of how they are connecting the world’s information at just a click of your mouse or finger. This is why Google has been so successful they sell their product to all demographics because we all at one time or another have “Googled.”


References:

http://www.google.com/corporate/tech.html

http://www.google.com/technology/pigeonrank.html (Funny rip off of “PageRank.”)