Election/Campaign Use of Internet

"'They made online the central nervous system for their organization; smart brands are going to start doing this,' said Pete Snyder, co-founder and CEO of New Media Strategies." (ESBCO, 2009)

Internet usage was of great assistance in revolutionizing the election of 2008. Regardless of political affiliation, reaching and motivating current and potential base members to vote by way of user friendly projected messages, on such massive scales, are increasingly necessary towards successful campaigning in America. It is one thing to create a blurb but quite another to organize and launch an intelligent technology blitz. I would venture to say that both U.S. major party presidential candidates were successful in their attempts to connect to a broader America in effort to realize victory in the election process. The use of texting, social sites [Facebook, Twitter, You Tube etc…] and email are key components that were strategically tapped into to aid the U.S. presidential candidates in their quests to become the 44th president of the United States of America. I believe those and updated technological advances will become the fundamental tools used to steadily excite, enlighten and entertain its political users for decades to come. I also think launching personal campaign appeals via those technological resources have and will certainly continue to have a radical impact on future campaigns in the U.S. on local, national and international levels. The phasing out of less than cost effective marketing campaigns while still being able to positively influence base momentum remains, in my opinion, a win win scenario in the political process.



Reference
EBSCO. (2009). Social media paves way to whitehouse. Retrieved November 19, 2009
http://web.ebscohost.com.dml.regis.edu/ehost/detail?vid=4&hid=6&sid=16933e99-49fb-465e-8598-d07f9c6b8dce%40sessionmgr12&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=37280974