"It's going to be really bloody, incredibly devastating," Potts predicts. "And I think there are going to be a lot of major metros that don't make it (Potts, 2008)." This statement is the opinion of Mark Potts, a newspaper consultant, on the future of the print newspaper in an online world. To gain information it is becoming more common to get the news from the Internet than it is from the print newspaper. In a busy world one can find local news as well as world news quicker on the Internet than they can by reading several different newspapers. Online newspapers also give one the ability to read newspapers from areas that they did not previously have access to. It is not just the ease of online news that is impacting print news, but the loss of revenue as well. Print newspapers are feeling the pressure of the loss of advertisers and customers which in turn is impacting the revenue of the newspaper. Only time will tell if Mark Potts is correct or if the print newspaper will rise to the occasion and fight for their existence.
References
Layton, C. (Jun/July 2008). American Journalism Review. Vol. 30 (3) pp 34-39. Retrieved from http://web.ebscohost.com.dml.regis.edu/ehost/.
1 comment:
I rarely purchase a printed newspaper anymore. As in the article, I can find most of the information I require on the Internet faster than using the Sears and Roebuck approach in a printed newspaper. The main reason I would purchase one though is for the Sunday coupons and advertisements.
lyran
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