“Email companies, phone companies, cell phone companies, instant messaging companies, and VolP companies all need to realize that they are in the communications business or they will become obsolete one day (Gerlinghouse, 2006). This quote by Brad Gerlinghouse (Senior Vice President of Communications at Yahoo) made this quote having railroad companies from the past in mind. What do railroad companies have to do with online communication and communication as a whole? Well, Brad reminded a group of business students at Harvard that railroad companies declined because they assumed they were in the railroad business, when actually they were in the transportation business (Gerlinghouse, 2006). The point is that communicating online, or in any form, is here to stay, and if companies want to stay in business and contribute to online communication they better be wise and not rest on their laurels. Innovation, collaboration, and thinking ahead are the ingredients that communication companies need to have if they want to remain relevant in the future.
http://media.www.harbos.org/media/storage/paper.343/news/2006/09/18/News/Techmedia.Latest.Trends.In.Online
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