Yes, you read it write. In with the old and out with the new. The latest trend shows businesses turning their focus from recruiting to retention. With the cost of acquiring new clients increasing, businesses are starting to put more emphasis on customer retention than customer recruiting. For the same cost of acquiring one new customer, a business can retain seven existing customers.
To help in retention, one of the latest tools for businesses is Interactive Mass Media. Interactive media such as online surveys and customer suggestions will help businesses know what to focus on. By understanding one’s current customer base, one can focus on improving operations or products to meet their customer’s needs. A business’ quality assurance program can also take advantage of Interactive Mass Media.
To further understand one’s customers, and to help build rapport, businesses should also offer their customers the ability to create an online profile. This will help businesses get a better understanding of their customer preferences and demographics. In turn this can offer new insights of their customers, and can help with the development of new services or products, even before the customers suggest it.
In conclusion, gathering and analyzing one’s current customer base will help businesses develop effective marketing strategies for both retention and new customer acquisition.
Works Cited
(July 24, 2008). Use interactive for customer retention and stay in business. New Media Age, 12. Retrieved November 26, 2008, from GaleNet database
"Enough about you"
“Does it endanger what passes for the national conversation if we're all talking at once? What if "talking" means typing on a laptop, but the audience is too distracted to pay attention? The whole notion of "media" is now much more democratic, but what will the effect be on democracy?”
This quote is taken from an Editorial in Time magazine written by Brian Williams (anchor and managing editor of NBC Nightly News).
This quote draws our attention to a potentially dangerous effect that the blog culture, as well as some emerging “personalized” features of Mass Media, could have on people’s perception of world’s events and news. The recent burst in blog’s activities creates unlimited opportunities for everybody to get into Cyberspace and express one’s opinion but are they necessarily being heard? Should all of them to be heard? Would we find ourselves to be preoccupied with talking or with listening to only what we want to hear? Otherwise, as this editorial article noted correctly, we will become “too busy celebrating ourselves and listening to the same tune we already know by heart”.
This article emphasizes the important rising trend in Cyberspace that comes along with a dissemination of blogs – creation of personalized and one-sided “Universes” that are shut off to the incoming breeze of different views and analysis. I believe, many times blogs are overwhelmed by one person’s opinion (not surprisingly, by that blog’s host) even when it welcomes the opposite views. I would guess it has to do with Psychology - the blog sites are more likely to attract the posts from similar-minded people that are united under an umbrella of shared experiences and comfort of close interaction. That is important to keep in mind because, as once was said in another editorial article,- “... the blogs often resort to blood sport in their commentaries on politics and life, with many repeating and reporting without fact checking” (The Wild, Wild web).
If we take this tendency and multiply it by “television networks that already agree with your views, Internet programs ready to filter our all but news you want to hear” then, yes, we could form the soft informational cushion that does not disturb our personal world. After all, we usually have enough to worry about in our own lives than to add up more unfamiliar, “out-of-the-box" information to it. On the other hand, if we want to keep our mind active then we should intentionally keep it open to different sources of information as well.
References:
Enough about you (editorial). Williams, Brian. Time, 0040781X, 12/25/2006, Vol. 168 Issue 26, p78-78
The Wild, Wild Web. Zuckerman, Mortimer B.U.S. News & World Report; 12/5/2005, Vol. 139 Issue 21, p76-76
This quote is taken from an Editorial in Time magazine written by Brian Williams (anchor and managing editor of NBC Nightly News).
This quote draws our attention to a potentially dangerous effect that the blog culture, as well as some emerging “personalized” features of Mass Media, could have on people’s perception of world’s events and news. The recent burst in blog’s activities creates unlimited opportunities for everybody to get into Cyberspace and express one’s opinion but are they necessarily being heard? Should all of them to be heard? Would we find ourselves to be preoccupied with talking or with listening to only what we want to hear? Otherwise, as this editorial article noted correctly, we will become “too busy celebrating ourselves and listening to the same tune we already know by heart”.
This article emphasizes the important rising trend in Cyberspace that comes along with a dissemination of blogs – creation of personalized and one-sided “Universes” that are shut off to the incoming breeze of different views and analysis. I believe, many times blogs are overwhelmed by one person’s opinion (not surprisingly, by that blog’s host) even when it welcomes the opposite views. I would guess it has to do with Psychology - the blog sites are more likely to attract the posts from similar-minded people that are united under an umbrella of shared experiences and comfort of close interaction. That is important to keep in mind because, as once was said in another editorial article,- “... the blogs often resort to blood sport in their commentaries on politics and life, with many repeating and reporting without fact checking” (The Wild, Wild web).
If we take this tendency and multiply it by “television networks that already agree with your views, Internet programs ready to filter our all but news you want to hear” then, yes, we could form the soft informational cushion that does not disturb our personal world. After all, we usually have enough to worry about in our own lives than to add up more unfamiliar, “out-of-the-box" information to it. On the other hand, if we want to keep our mind active then we should intentionally keep it open to different sources of information as well.
References:
Enough about you (editorial). Williams, Brian. Time, 0040781X, 12/25/2006, Vol. 168 Issue 26, p78-78
The Wild, Wild Web. Zuckerman, Mortimer B.U.S. News & World Report; 12/5/2005, Vol. 139 Issue 21, p76-76
"Newspapers dig p the news. Others repackage it."
"Newspapers dig up the news. Others repackage it."
John S. Carroll, former editor of the Los Angeles Times
http://tiny.cc/pJICz
This quote epitomizes what newspapers are today. They are restricted by only being able to get their editions out on a daily basis while the internet news sites can get their information as soon as they can. Which leads to more people going to those sites rather than opening the paper the next morning to see what has been going on in the world? Resources such as the Los Angeles Times or the Chicago Tribune were valuable years ago but with the evolution of the internet and the up to the minute news, they are becoming less and less used by society. Everything the newspapers offers can be found on a computer, cell phone and palm pilot. In a society where we thirst for information right away these sources have dominated the mark.
Newspapers have followed the fad by putting up to the minute information on their websites – which helps but hurts as well. Newspapers now have to double the work, having an online team and a newspaper teams both trying to reach as many readers as they can. In the LA times sports section they advertize more stories one can read when logging on to the website. As time goes on people shouldn’t be surprised if newspapers become obsolete and everything is online…
John S. Carroll, former editor of the Los Angeles Times
http://tiny.cc/pJICz
This quote epitomizes what newspapers are today. They are restricted by only being able to get their editions out on a daily basis while the internet news sites can get their information as soon as they can. Which leads to more people going to those sites rather than opening the paper the next morning to see what has been going on in the world? Resources such as the Los Angeles Times or the Chicago Tribune were valuable years ago but with the evolution of the internet and the up to the minute news, they are becoming less and less used by society. Everything the newspapers offers can be found on a computer, cell phone and palm pilot. In a society where we thirst for information right away these sources have dominated the mark.
Newspapers have followed the fad by putting up to the minute information on their websites – which helps but hurts as well. Newspapers now have to double the work, having an online team and a newspaper teams both trying to reach as many readers as they can. In the LA times sports section they advertize more stories one can read when logging on to the website. As time goes on people shouldn’t be surprised if newspapers become obsolete and everything is online…
Move over Monopoly, here comes the MMO
“MMOs are graphical two-dimensional (2-D) or three-dimensional (3-D) videogames played online, allowing individuals, through their self-created digital characters or "avatars," to interact not only with the gaming software but with other players.”
- Quote from Where everybody knows your (screen) name: Online games as “third places” by Constance Steinkuehler and Dmitri Williams
With the recent launch of the insanely popular MMO (Massively Multiplayer Online) game expansion Wrath of the Lich King (http://www.worldofwarcraft.com/index.xml), this topic seems even more relevant for today. World of Warcraft is presently the most popular online game with 11 million subscribers worldwide (http://www.blizzard.com/us/press/081028.html), and with that number of people, it is a force to be reckoned with. A venue with this many participants is a natural place for communication, and with WOW having a global community, culture plays a big role. With such a diverse subscriber base, WOW is culturally relevant and in some circles a household name. I am sure most of you have either played WOW, or know someone who has. Can a virtual environment like WOW be an effective communication tool? A typical MMO like WOW is a global playing field that has built in tools to allow real-time chat, and only needs a computer and an Internet connection. Basically, an MMO is a fancy social-networking site.
I have really only grazed the surface of my topic with this entry. The article delves into the concept of how MMOs are a socially relevant environment. It presents its case by using two independent research sources as proof. The basis of the article is what is known as the “third place”, where the first and second are home and work respectively. In this context, the venue of an MMO is this “third place,” a place for social interaction. It presents two divergent ideas, one that this virtual interaction is both good for social behavior and another that it is bad. I think that both of these ideas are true, as MMOs are populated by people, and people make or break social situations.
I will leave you with a quick trip to YouTube, where you can watch a trailer for the just released Wrath of the Lich King. Enjoy, and until next time.....
References
O’Connor, Debra L. and Menaker, Ellen S. (2008). Can massively multiplayer online gaming environments support team training? Performance Improvement Quarterly, 21(3). http://dx.doi.org/10.1002/piq.20029
The Meaning of Cyberspace
"Cyberspace is the `place` where a telephone conversation appears to occur. Not inside your actual phone, the plastic device on your desk. Not inside the other person's phone, in some other city. _The_place_between_ the phones. The indefinate place _out_there_, where the two of you, human beings, actually meet and communicate" (Sterling).
The science fiction author, William Gibson first defined the word "cyberspace" when he “sought a name to describe his vision of a global computer network, linking all people, machines and sources of information in the world, and through which one could move or "navigate" as through a virtual space” (Heylighen, 1994).
"Cyber", refers to the discipline of science of cybernetics, which originates from the Greek verb "Kubernao", which translates to mean "to steer" or “to govern”. It portrays an impression or image of direction-finding or navigation through an area of electronic data. The word “space” has an immeasurable addition, including “so many things that they can never be grasped all at once” (Heylighen, 1994).
The word cyberspace is a synonym for the Internet, World-Wide Web (WWW) and virtual reality. Cyberspace is a shared means that individuals can control or manage their atmosphere or environment. Cyberspace is the way of the future and will continue to grow and manifest into something much more than it currently is.
Works cited
Sterling, Bruce. The Hacker Crackdown. Retrieved 3 December, 2008, from http://pespmc1.vub.ac.be/CYBSPACE.html
Heylighen, F. Oct 17, 1994, Principia Cybernetica Web. Retrieved 3 December, 2008, from http://pespmc1.vub.ac.be/CYBSPACE.html
The science fiction author, William Gibson first defined the word "cyberspace" when he “sought a name to describe his vision of a global computer network, linking all people, machines and sources of information in the world, and through which one could move or "navigate" as through a virtual space” (Heylighen, 1994).
"Cyber", refers to the discipline of science of cybernetics, which originates from the Greek verb "Kubernao", which translates to mean "to steer" or “to govern”. It portrays an impression or image of direction-finding or navigation through an area of electronic data. The word “space” has an immeasurable addition, including “so many things that they can never be grasped all at once” (Heylighen, 1994).
The word cyberspace is a synonym for the Internet, World-Wide Web (WWW) and virtual reality. Cyberspace is a shared means that individuals can control or manage their atmosphere or environment. Cyberspace is the way of the future and will continue to grow and manifest into something much more than it currently is.
Works cited
Sterling, Bruce. The Hacker Crackdown. Retrieved 3 December, 2008, from http://pespmc1.vub.ac.be/CYBSPACE.html
Heylighen, F. Oct 17, 1994, Principia Cybernetica Web. Retrieved 3 December, 2008, from http://pespmc1.vub.ac.be/CYBSPACE.html
The influence of the internet on "cyberteens"
"[Social] networking sites allow teens to find new friends and to build positive relationships while they develop communication skills....[but] sometimes such sites are seedbeds for cyberbullying, cyberscams, and cyberstalking" (http://tinyurlcom/5vwkg).
Social networking web sites such as MySpace and Facebook are becoming more and more popular among teenagers. These sites allow users to post profiles, share photos, write blogs, and send instant messages throughout an "online community". Teenagers are often unaware of the risks associated with the internet and may be more inclined to post personal information online.
Teachers, teenagers, and parents need to be aware of the resources available to them that are intended to make the internet a safer place for everyone. CyberSmart.org, WiredSafety.org, and SafeTeens.com are just a few of the sites dedicated to promoting online safety.
The internet influences us every time we hit connect. Advertisements, news stories, email, social networking; all of these things impact our lives on a daily basis. Online safety is an important issue in today's world. I reviewed the sites mentioned above, and I was surprised by the abundance of information out there concerning online safety. There are so many resources available to parents, teachers, and teenagers; it is a wonder so few people take advantage of them.
References
Pack, Thomas. (2006, April). Keeping Cyberteens Safe.
Link-Up Digital. Retrieved November 26, 2008, from
http://tinyurl.com/5vwkvg
Social networking web sites such as MySpace and Facebook are becoming more and more popular among teenagers. These sites allow users to post profiles, share photos, write blogs, and send instant messages throughout an "online community". Teenagers are often unaware of the risks associated with the internet and may be more inclined to post personal information online.
Teachers, teenagers, and parents need to be aware of the resources available to them that are intended to make the internet a safer place for everyone. CyberSmart.org, WiredSafety.org, and SafeTeens.com are just a few of the sites dedicated to promoting online safety.
The internet influences us every time we hit connect. Advertisements, news stories, email, social networking; all of these things impact our lives on a daily basis. Online safety is an important issue in today's world. I reviewed the sites mentioned above, and I was surprised by the abundance of information out there concerning online safety. There are so many resources available to parents, teachers, and teenagers; it is a wonder so few people take advantage of them.
References
Pack, Thomas. (2006, April). Keeping Cyberteens Safe.
Link-Up Digital. Retrieved November 26, 2008, from
http://tinyurl.com/5vwkvg
The influence of the Internet
“The Internet is probably most famous for the ability to spread information, fact or fiction”. http://www.cookieshouse.com/schoolprod/1018essa.htm
The Internet is used daily by many individuals around the world. The Internet has influenced the way individuals communicate (through e-mail or blog), learn and shop. A great deal of individuals rely on the internet to get the news from around the world, read their favorite newspaper, or magazine via the Internet. Individuals can research medication or an illness, not to say that whatever is being researched and is the fact or fiction. It is imperative to locate a valid source from which information is taken from. Anyone can post anything, but validity and authenticity is extremely important no matter what type of research is being done. The internet was a tremendously beneficial to Obama during the recent campaign, but it can also be devastating to someone else if lies were posted. During the presidential campaign – everyday when I logged on to the internet there was always something new and interesting to read about Obama.
In conclusion, anyone using the Internet should know their sources and really research their topic to know if what they are ready is bona fide and legitimate.
Works Cited
The influence of the Internet. Retrieved November 24, 2008, from http://www.cookieshouse.com/schoolprod/1018essa.htm
The Internet is used daily by many individuals around the world. The Internet has influenced the way individuals communicate (through e-mail or blog), learn and shop. A great deal of individuals rely on the internet to get the news from around the world, read their favorite newspaper, or magazine via the Internet. Individuals can research medication or an illness, not to say that whatever is being researched and is the fact or fiction. It is imperative to locate a valid source from which information is taken from. Anyone can post anything, but validity and authenticity is extremely important no matter what type of research is being done. The internet was a tremendously beneficial to Obama during the recent campaign, but it can also be devastating to someone else if lies were posted. During the presidential campaign – everyday when I logged on to the internet there was always something new and interesting to read about Obama.
In conclusion, anyone using the Internet should know their sources and really research their topic to know if what they are ready is bona fide and legitimate.
Works Cited
The influence of the Internet. Retrieved November 24, 2008, from http://www.cookieshouse.com/schoolprod/1018essa.htm
Use of Internet for President-Elect Obama
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"Barack Obama built the biggest network of supporters we've seen, using the Internet to do it".
Obama Election Ushering In First Internet Presidency; Pioneering use of Web 2.0 and social-networking technologies by the president-elect's campaign has seemingly transformed politics, and could influence government as well. Nov 5, 2008 pNAInformationWeek, p.NA. Retrieved November 24, 2008, from Academic OneFile via Gale:http://find.galegroup.com.dml.regis.edu/itx/start.do?prodId=AONE
Obama Election Ushering In First Internet Presidency; Pioneering use of Web 2.0 and social-networking technologies by the president-elect's campaign has seemingly transformed politics, and could influence government as well. Nov 5, 2008 pNAInformationWeek, p.NA. Retrieved November 24, 2008, from Academic OneFile via Gale:http://find.galegroup.com.dml.regis.edu/itx/start.do?prodId=AONE
That quote was from an informative and accurate article discussing the Internet and how it affected the recent (2008) presidential election, specifically how President-Elect Obama built the largest network of supporters in history. The article discusses the use of YouTube and other social networking sites and how it worked in Barack Obama’s favor to be on top of the technological changes in our world today, in particular the use of the Internet. During the campaign leading up to his election as president, Obama used the Internet (as well as other tools) to gain supporters, sign up volunteers, and to keep people updated. As the article notes, President-Elect Obama will only continue to build on his success with the Internet, thus people will be more informed than ever before about what is going on in politics and can do so by the simple click of a button. I was personally stuck by the information so readily available during his campaign and that is still available on his web site (http://www.barackobama.com/), where blogs can be read, speeches watched, donations made, and memorabilia purchased. Our next president (44th president) has tapped into something that is the wave of the future, the Internet and all it has to offer. Our politics will never be the same, in part because Barack Obama built the biggest network of supporters ever seen, using the Internet!
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