The Social Business Revolution
Growing up many of us learned about the industrial
revolution in Social Studies. We learned
how America leap frogged the world in our ability to invent and refine our
industry to become a rich and powerful country.
In today's business world so many things have changed, but
more importantly are still changing.
Social media is on the verge of redefining business communication. This is happening with how we interact with
consumers, but also with how employees and managers interact with one another
within a company.
Social Media
Platforms
Today, through social platforms employees can collaborate
and interact like never before. Mike
Rosenbaum at Salesforce.com say of
Company Communities Intranet sites, “With Salesforce Company Communities,
companies can create social and mobile intranets that connect employees to the
critical information, people and apps they need to be successful from anywhere
on any device.” They can work on and
edit documents together in real time, they can tweet or IM one another and
share ideas across multiple departments in an instant, and they can perform
critical business tasks much more quickly and efficiently. Through the power of internal social
platforms companies can give their employees access to 1000% more information
than ever before.
With companies worldwide spending more than $2 Billion each
year on company intranet sites it’s easy to see that the idea of abolishing
silos of information and creating collaboration within the workplace has become
main stream.
Or you can look at Google. Google’s mission according to their
corporate website is “….to organize the world’s information and make it
universally accessible and useful.” What
an overwhelming task, but their doing it.
Look at Google Drive. A revolutionary product that allows you to
store and share information with anyone, anywhere in a private platform. You can also collaborate in real time on
documents editing and adding information in real time at the same time.
Information has now become the driving force behind the
world’s most successful companies. Not
just by creating tools or widgets, but by using these tools to empower your
employees. Technology has truly given us the ability to
multiply our efforts and synergize our organizations. Living in this “Information Age” we now have
access to more content than ever before.
Companies that embrace the “Technological Revolution” will thrive. Companies that fail do so will parish.
Josh Hares
Leiss, W. (2013). Social communication in advertising:
Consumption in the mediated marketplace. UK: Routledge.
7 comments:
Josh technology has greatly improved the ways in which businesses conduct business. When fax machines came out I wondered how we ever made it in business without them; now look at us, we can communicate, offer our products, and video conference with people all over the world.
A look back at how business was done without advancements in technology must have been exhausting compared to what we are capable of now. I cannot imagine the huge think thanks and the man power it took to get the same results we have now with computers and the different collaboration sites that are available now.
Great last closing sentences! “Living in this “Information Age” we now have access to more content than ever before. Companies that embrace the “Technological Revolution” will thrive. Companies that fail do so will parish.” This is so very true, as many individuals are and / or continue to fight the age of technology; sadly those who fight this movement are fighting a losing battle. As the age of technology is only going to get more and more advance, leaving those who repel this to fall by the wayside as the world moves on.
CJ thanks for the post. This is a subject that I am very passionate about. I deal with companies everyday that have such a short sided idea of their company and I can see the writing on the wall. It's like watching a car crash in slow motion and it makes me ill. CEO's need to realize that no matter what business they are in technology is only going to continue to evolve and keeping up with that technology is essential to their survival.
The social business revolution really sums up this past decade in particular. It is certainly fascinating to see just how much technology has impacted our present day society. As you stated, “Over the past 20+ years we have seen changes to society in how we shop, interact, date, communicate, and even go to school.” To think that all of these examples are so common and in fact part of our every day lives is astonishing. I cannot even imagine what the future of technology will be. I personally feel as though there is not much going up from all the progress we have made. If I would have to estimate, I would say that between school, work, and my social life, 90% is done through technology and social media.
Great pick for on the subject! It was a great reminder of how far businesses have come in the past 20 years. Also the leap we have all had to make with our own lives having to learn this process. I loved the sentence "Growing up many of us learned about the industrial revolution in Social Studies." It is so very true! I just read a post on my Facebook saying "Kids respect your parents, they graduated without having Google".
Josh,
Great job pointing out the past two decades changes, inspired by social media, and mentioning how these changes have improved our lives. Business has especially flourished because it has taken advantage of this new "information age. The ease of bringing people from various locales together, helps business compete and brainstorm, proving more minds are better than one. Also, the internet helps companies more easily reach a wider group of people. the more people that know about your product, the better for you and your sales. The bottom line remains; if business embraces the internet it will excel, but if it ignores the internet and its helpful characteristics it will no last long. -- BMIII
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