"It all starts with the audience.
Your job is to care about them
and to prove that you care
by giving them value"
Who is your Audience?
You have two different types of audiences that you are trying to reach. The real audience and your intended audience. The real audience is considered to be anyone can that read the message, whether it was meant to reach them or not. The intended audience is the group you are writing the message directly too (such as pet lovers, parents, women, etc.)
Knowing who your target audience is will allow you to determine if your writing is formal, informal, general, detailed, etc. This allows for your writing to have purpose, style, movement and a voice. The specific audience can also affect the purpose to your writing and your approach to delivering that purpose.
What is the purpose?
When your audience has been established, it is now important to know what is the purpose of your writing to this audience. By knowing your purpose to your writing, you can bring structure to your writing and have a focused idea. Some possible reasons for your writing could be but not limited to: reflect on a pass experience, to give advice or information on a particular subject, a debate to change people’s opinions, and to deliver informative information to help pursue action (such as helping the homeless).
Sources
Faigley, Lester, Roger Graves and Heather Graves. The Brief Penguin Handbook. Canadian
Edition. Toronto: Pearson Longman, 2008.
No comments:
Post a Comment