"How do most successful companies use social media?” Tweeting and Blogging To The Top –
Nora Ganim Barnes (Spring2010)
All companies should be asking themselves how they can become more successful, and work their way to the top through the use of social media. Two extremely profitable social media mediums are tweeting and blogging. But, there are some limitations companies will have to overcome in order to make tweeting and blogging pay off. First of all, there must be ground rules in place, for what can and cannot be said on social networks. Plus, if the wrong thing is said, it could be detrimental to an entire company and the company’s reputation. Some people would feel that these ground rules are a violation of one’s freedom of speech. Once these ground rules are met, companies can begin to use social networking to help their business become more profitable. One way that a company can utilize social networking, is by keeping employees up-to-date on meetings and office goals, through the use of tweets. This communication would allow all employees to be on the same page. Another way companies can make money using social networking is by acquiring faster responses from customers, thereby getting up-to-date feedback on their product(s). Fortune 500 businesses have already grasped this idea and have been quite successful with it.
After reading Nora Ganim Barnes’ article on tweeting and blogging, I found that Fortune 500 businesses(these are companies that are not incorporated or not as big as the Inc.500 businesses) are moving at a much faster rate towards social networking than Inc. 500 businesses. The Fortune 500 businesses see social networking as a way to get a leg up on the competition. First, the consumer is able to give feedback on the specific product, which is then evaluated by the company, thereby giving the consumer an added value to their purchase. Secondly, social networking allows these companies to run product and brand awareness campaigns through blogs and tweeting, with a more cost effective and valuable system of marketing. Thirdly, social networking makes a substantial difference as to whether or not a company, like Inc. 500, will be more or less successful in today’s business world. It also means that the Inc. 500 companies must overcome limitations, such as certain legal issues that come with social networking. Once these limitations are overcome, they too, like the Fortune 500 companies, can successfully use social networking in order to make a profit and have a successful business.
Barnes, Nora Ganim. (Spring 2010). How Do the Most Successful Companies Use Social Media? Retrieved November 25, 2010, from http://web.ebscohost.com.dml.regis.edu
3 comments:
I do see a lot of sponsors on Face Book but it is not too much like spam yet.
I think the feedback for businesses is very important like I said as long as it does not feel like spam.
Yvonne H
Social networking is so popular right now that every company should have a social networking page. They provide information about the company or their products. It places all of this information in an enivroment that is easy to access and find.
I think the type of organization can influence whether or not they use social networking sites. I work for an extremely conservative organization that has only just recently started using, on a limited basis, YouTube and FaceBook.
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