Facebook.com: Invading Account Holder Privacy

Based on an article written by Jon Swartz in June 2010, “More and more people want to share information. That is where the world is going”, states Facebook CEO Mark Zuckergerg. If that is true, why are many people arguing that Facebook is sharing privacy information about account holders?

Last month a conference was held and Mark Zuckergerg openly admitted that the company has invaded account holder’s privacy by providing individual’s information to advertisers. He doesn’t however comment on the information that is being used to target ad’s and increase revenue for the Facebook Company. However, listed in the same article, two people that are associated with Facebook’s finances and are authorized to publicly speak on behave of Facebook Company, states that the revenue could top one million this year, up from $550 million in 2009 and $300 million in 2008.

Approximately 95% of American consumers are concerned about privacy on the internet based on a market survey that was conducted by Vovici. Although account holders can change a setting on their personal profile to prohibit sharing, many people do not understand how to perform this action. An alternative to have an authorized prompt would be helpful for some account holder’s. This would allow all account holders an option to participate by choice. Also included in the article, Henry Bloget, CEO of tech blog, “The Business Insider,” says that it is possible, but if Facebook asked permission on each account holder every time the service made changes, innovation would come to a crawl.

Currently at this time account holders are forced to navigate through the setting to understand the profile options clearly or accept to participate with the service to hold the account. As fast as technology is growing, someone needs to discover a solution to benefit both the consumer and corporations.

Reference:
http://lastwatchdog.com/facebooks-business-model-hinges-wiping-privacy/

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