Did the lack of technology create a higher literacy rate in Cuba?

Cuba is one the few countries in the world with limited technological growth. Not because of resources or funding, but rather the government sanctions which limits this growth. While the internet has been around for several years now, Cubans have only been allowed access-albeit restricted- within the last two. The fortunate ones with access to a computer are limited to 56kbs dial-up through a government operated facilitator.

This restriction of access to the outside world has been viewed by most as a way of controlling the flow of information within Cuba. Most of the news and information comes from letters and phone calls from loved ones outside of the country. Is this the reason why Cuba has a literacy rate of 99%? Are they forced to exploit the most basic form of communication because there are no other means? I guess if I had no internet, no television and a limited amount of non-political channels to listen to, I too would be inclined to read a book. Has the lack of technology actually helped in this situation?

Is Technology Making kids shy?

When I was a child, I would run over to my friend’s house, knock on the door and ask if he could come out and play. I had to ask my teachers to explain the material I had misunderstood in front of the class, as well as having to ask my parent embarrassing questions about growing up. Now I can text my friends to go have a drink, email my teacher, and research anything and everything online. Technology has not only given us instant information, but gratification as well. But where does the personal interaction take place? Often times, I see college graduates whom are great at research and technology, but are extremely introverted, and are terrified about giving a public speech or presentation. Sure, some people are wired that way to begin with, but is technology making us shy?

Socializing is a learned behavior. We have to practice getting along with other people. There are so many rules that need to be learned. But kids aren't getting a lot of practice at it anymore. And they're exhibiting more and more signs of shyness and social phobia. These shy kids become shy adults. Research shows an increase in shyness amongst adults within the last 20 years.

Get your kids off of the computer and have them interact with other kids. Unless interviews and dating will all be held online or through a PS2, they need to learn to interact.

Journalism & the Internet (youtube)



I chose to do a news segment youtube about news and journalism in society today because I was speaking with my brother about this class and how everything has changed so much in recent years. He was a journalism major for most of his college years, and this is something very close to him. Paper forms of news, articles and journalism in general have declined greatly in recent years. Newspapers, magazines, and even news channels are not as prevalent now since everything is posted online and so many people are connected online throughout the day. There are new ways to bring the news and write through blogs, podcasts, and streaming video. This is really hurting old paper forms of news in those traditional formats; however they are still able to get revenue online through advertisement on their websites. Journalism is still very much a part of society, but the ways they are delivering their information has evolved. Since people are able to record and post their takes on news from their phones and laptops on the go, news gets to the world much quicker. This can be a good thing as people can see video footage as things happen, but oddly enough, perspective and vantage points still play the same roles leaving different sources reporting different views of the same events.

Is Sun Virtual Desktop Solutions meeting Healthcare Cost?

What is the hype on Sun's desktop virtualization? Hospitals need to lead the efforts in changing to an electronic health record and thus must adapt faster, expand their scope, create domains of practice, and access their performance. President Obama and the Centers for Medicare and Medicaid Services have giving healthcare no option but to change to an electronic environment. Automated data access and retention rely on information technology, hardware, software, and telecommunications, to collect, store, manage, and transmit health information. So is Sun’s desktop virtualization the “magic” answer to this complicated problem?

Denver Health has adopted a Sun Virtual Desktop Solution to manage their operations. The Sun Ray 2 runs the Solaris 10 Operating System (Solaris OS) is the IT infrastructure Denver Health chose. Denver Health also worked with Sun to integrate the Sun Ray technology into its IT environment and to have Sun supports its existing implementation of smart cards and Active Directory and, ultimately, to enable the solution to offer a feature-rich desktop based on Citrix software.

“Desktop virtualization with Oracle Virtual Desktop Infrastructure is not only more manageable than traditional desktop architectures; it is more flexible as well. The software allows users to access the same desktop environment from many different client devices and locations, enabling disaster recovery, remote office, and work from home, and green computing through the use of low power thin client devices such as Oracle's Sun Ray Clients.” (http://www.oracle.com/us/technologies/virtualization/oraclevm)

The smart card is a great resource to have. I work in the healthcare industry and have over 15 different applications with different passwords. It is essential to have a computer system that can navigate and keep patients’ information confidential. Even with Sun Ray 2 having all these provisions, it does not mean patient’s health information is safe. It is up to the institutions or organization to have check and balances for each employee’s and each application.
http://www.youtube.com/watch?v=wpP3F1pFSgE&feature=related

Reference
Oracle. (2010) SunRay Client 2. Retrieved from: http://www.oracle.com/us/technologies/virtualization/sunray-3-client-
ds-173275.pdf#search="sunray"

Is the Internet Slowly Killing Cable and Satellite TV?

Why pay for cable or satellite when I get everything I need from the internet? More and more of my friends and family ask themselves this question and promptly cut their cable or satellite off. With the emergence of web based products like Hulu and Roku, and Netflix, people can stream virtually any show or movie they want, when they want. The best part is, most of this is available for little to no cost.
There are numerous online options for television. Let’s examine Hulu, Netflix, Roku, Youtube and Amazon. Hulu accounts can be created for free, and offer tons of TV shows that are being broadcasted on TV right now. Netflix is a monthly subscription that not only allows you to rent movies and have them sent straight to your house, but now offers tens of thousands of movies that can be streamed online on demand. Don’t want to watch TV on the computer screen? Not to worry, many TV’s and computers these days have connections to make the TV screen the computer monitor. One of the best options is the Roku box. This box plugs into the TV, and accesses the internet. The box has an upfront cost of $59.99 for standard definition, or high definition boxes from $69.99 to $99.99 (Roku, n.d.). What is better is there are no monthly costs from Roku. It comes with capabilities to stream movies from various sites, most notably Netflix. I can stream any of my watch instantly movies on my Netflix account without touching my computer. Another trend that is going to steal revenue from cable and satellite companies is companies like Youtube and Amazon offering movies at a pay per view rate. You can pick a video you want to watch, pay the money, and stream the video online with a few simple mouse clicks.
How is this going to kill cable and satellite? Netflix subscriptions are $8.99-23.99 per month, and most tv show options are free (Netflix, n.d.). The average cable bill is $71 per month, and increases almost yearly (Seidman, 2009). There is quite a bit of money to be saved by cancelling the cable or satellite service. I have three close friends and family members that have cancelled cable or satellite tv and go with online tv, and know of at least three more that will cancel theirs as soon as their sporting events are being broadcasted live online.


References
Netflix. (n.d.). Netflix. Retrieved from http://www.netflix.com
Roku. (n.d.). Www.roku.com. Retrieved from http://www.roku.com
Seidman, R. (16). Average monthly cable bill is $71 according to study. Retrieved from http://http://tvbythenumbers.com/2009/04/16/average-monthly-cable-bill-is-71-according-to-study/16887

Brand Engagement Through Social Media and Prezi

I wanted to explore the connections between how businesses and consumers use social media and how they can work together to co-create a better brand experience. To illustrate how this works, I chose to use Starbucks and Yelp as examples.

According to the Altimeter Report, Starbucks is the most engaged consumer brand online (Schonfeld). Based on the participation of their online community, Starbucks has launched My Starbucks Idea and the new However-You-Want-It Frappuccino (Wheeler). My Starbucks Idea allows consumers to share their big ideas with Starbucks online. Free Wi-Fi, My Starbucks Rewards, and the hot beverage plug all immerged from this online community. The However-You-Want-It Frappuccino was developed in response to comments and concerns Frappuccino fans had. The soy milk alternative, for instance, was not an option for Frappuccino beverages. Consumers wanted an alternative to milk and Starbucks responded.

Instead of focusing on the brand experience for a single organization, Yelp has developed sort of an online city-guide for customers to comment and rate all kinds of local businesses. This platform gives small businesses a new way to engage with customers, attract new customers, and promote word of mouth advertising. Though reviews have been damaging to some, others have seized the opportunity and have grown their businesses.

In both cases, Starbucks and Yelp cultivate the co-creation of the brand experience. Starbucks tailors to their consumers directly and Yelp has developed a platform for businesses and consumers to collaborate to build a better brand experience.



Works Cited

Chafkin, M. (2010, February). You’ve been Yelped. Inc, 32 (1), 48-55.

Razorfish. (2009, August). The data. Razorfish FEED. Retrieved September 25, 2010, from http://feed.razorfish.com/feed09/the-data/

Schonfeld, E. (2009, July 20). The most engaged brands on the web. TechCrunch. Retrieved September 25, 2010, from http://techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/

Wheeler, A. (2010, July). Keynote speaker: Digital strategy and social integration. Social Media Influence 2010. Retrieved September 25, 2010, from http://socialmediainfluence.com/conference2010/video.html

Social Media Tools for Nonprofits

“Nonprofits are the keepers of the stories of the most marginalized and vulnerable in our midst, and they’re able to use this in ways that command the public interest and generate support for their organizations.” -Michael Seltzer, former program officer, Ford Foundation

Through the World Vision organization, I supported a young girl in Ethiopia for several years. We occasionally exchanged letters and I was able to learn about her and her family. Unfortunately, I had to stop contributing as my financial situation had changed. I felt guilty. Here I was with running water, electricity, transportation, education, and access to health care. How could I not afford to help a child afford minimal access to health services and education?

It’s not surprising that nonprofits have seen a drop in funding over the past two years (Gopal). Individuals, such as myself, have had to prioritize and cut expenses often at the cost of being able to give. What’s worse is at the same time there has been a rise in demand for these services. Animal shelters are experiencing an increase in the number of homeless and abandoned pets as pet owners can no longer afford to keep them. Similarly, homeless shelters and food banks are financially unable to aid the poor and unemployed. In this down economy everyone is feeling the pinch, especially nonprofit organizations that depend on donations for their very existence. Fortunately, old fashioned ingenuity and social media tools can help raise awareness and funds.

It seems like everyone and their mother (and even grandmother) is on Facebook nowadays. Nonprofit organizations such as March of Dimes are now using Facebook and other social networking sites to engage with donors. March of Dimes has even created a Facebook widget that allows people to make a donation without leaving the page. This widget promotes their annual fundraising walk and tracks participants goals and progress. In fact, 56,000 of their 71,000 Facebook fans have installed the widget and have generated donations as a result of its use (Daniels). Patricia Goldman, VP and CMO for March of Dimes, says, “You can no longer do major fundraising events without the involvement of social media.”

This kind of micro-giving adds up fast and not only benefits the cause but empowers the donor as well. By identifying and connecting with various causes, donors become part of a virtual community. According to Bob Cramer, Nonprofit World, “The ability to become part of an online community’s discussion in this manner is truly transformative, taking supporters from passive to active participation.” The donor becomes an advocate for the cause! What a powerful tool this can be. People are also a lot more likely to share a link on their Facebook page than send an email to each of their friends.

In addition to social networking sites, there are several programs available to nonprofits to help alleviate some overhead costs. Google Grants, for instance, provides free AdWords advertising to qualified nonprofit organizations. YouTube has a nonprofit channel that charitable organizations can apply for in order to participate. And there are other sites, such as Giveo.com, that, for a small fee, help nonprofits optimize their online fundraising initiatives.

Even though I am still not able to write a monthly check to a charitable organization, I have donated small amounts of money to several organizations over the past few months. It has been empowering to participate with a variety of causes by giving some money and attention to a cause. Being only twenty-something, too, I hope that my contributions can increase as I establish a career and steady income. I certainly feel like a more informed donor.


Works Cited

Cramer, B. (2009, May/June). Increase donations in a down economy? With social media, yes, you can! Nonprofit World, 27 (3) 8-9.

Daniels, C. (2010, July). Nonprofits discover power of social media fundraising. PRWeek, 13 (7) 18.

Gopal, P. (2009, February). Nonprofits scramble for funding. BusinessWeek Online, 10.

Melissa D's Final Prezi Project

I decided to do a Prezi for my final paper. I became interested in the subject of digital addiction while I was researching my blog topic. While I was watching the documentary Digital Nation, digital addiction was addressed. I found myself fascinated and disturbed by the amount of Internet usage in South Korea. In a country that is smaller than the state of Virginia, and has a population of over 46 million people, over 70% have high speed Internet access. This ready access to the Internet has caused almost a social crisis in South Korea. Internet addiction is a hot topic, and in April a young couple was charged with negligent homicide in the death of their infant daughter. Their young daughter died due to not being fed or cared for while her parents played an online game. The truly horrific part was that the purpose of the game they were playing was to raise a child. With people dying in Internet cafes and teenagers exhibiting withdrawal symptoms when they can not access the Internet, South Korea has started to institute Internet curfews for school age children.

I also found some interesting clips on digital addiction and teenagers. Studies are showing that computer mediated communication (CMC) is now the primary form of communication for today's youth. Digital addiction is also linked to childhood obesity, narcissism, and isolation.

In addition I have a clip from the Frontline documentary "Digital Nation" that peaked my interest in digital addiction in the first place. The clip is of Dr Nass discussing the results from his study on multi tasking.

Overall what I realized through my own research is that digital addiction in not only for "World of Warcraft" players and on-line poker players. Digital addiction is like any other addiction and requires the same traditional therapies other addictions use to overcome it.

http://prezi.com/l5l_tupucp_l/digital-addiction/

It Could Be Crack

I am an addict. BlackBerry, Check... Cell phone, Check... I-Pod and Laptop, Check and Check. I can take Care or my work commitments, write a grocery list, set an appointment for my dogs to be groomed and help my children with their homework as I do my own. I am a master of multi-tasking, or so I thought. The more I multi-task the more I find myself reliant on all the digital devices that keep connected. The more connected I am, the more I feel I am "getting things done", but am I? I found an incredible PBS documentary that helped put my "digital addiction" in perspective and shattered all my long held assumptions of my great multi-tasking abilities.

In this documentary "Digital Nation" (original air date February 2, 2010) many areas of digital addiction were covered. From Internet gaming addicts in Korea, to Second Life meetings taking over IBM, the entire obsession the world has with being digitally connected was addressed. At first I found the subject of digital dependence slightly amusing. Then I saw the segment on multi-tasking, and the show hit a little too close to home.

The multi-tasking segment discussed the research being conducted by Dr Clifford Nass. Dr Nass is a professor at Stanford University and is the director and founder of Stanford's Communication between Humans and Interactive Media Lab. The current subject of Dr Nass and his colleagues research is whether people who multitask perform better than those who do not. Dr Nass expected that in a world that is so digitally connected and media savvy the multi-tasking group would perform much better in their daily activities.

Dr Nass split the study group into two segments. The high multitasking group was defined as those who do many tasks simultaneously. They are the people who check their email, take notes, watch television and update their Facebook and conduct meeting all at the same time. (I am pretty sure that most of us fall into that category.) The low multitasking group were those people who concentrate on one task at a time.

Dr. Nass and his staff all thought that the high multitasking group may not score well on all the experiments they are conducting, but should score high on some. Dr. Nass and his staff even placed bets on where multitaskers would score. Some thought the multitaskers would be better at ignoring irrelevant information, and others thought they would better at switching from one task to another. What Dr. Nass and his staff discovered surprised them all. When asked about his results Dr. Nass gave the following quote.

"We were absolutely shocked. We all lost our bets. It turns out that multitaskers are terrible at every aspect of multitasking. They're terrible at ignoring irrelevant information; they're terrible at keeping information in their head nicely and neatly organized; and they're terrible at switching from one task to another." (Nass, 2009)

So I guess that was my wake-up call. I have often joked about the only way to separate me from my work BlackBerry would be to pry it from my cold, dead hand. I always assumed that my ability to complete many tasks at once made me a more effective person. I realize now I may not be as effective as I thought I was. I am still in a bit of denial about my multitasking abilities though. Even as I am writing this blog, my television is on and I am instant messaging my sister on Facebook. I guess I truly am addicted to multitasking. There is a bright side to this addiction though, it could be crack...

For anyone interested in viewing the full documentary I have inserted the link below.
http://www.pbs.org/wgbh/pages/frontline/digitalnation/view/

Work Cited:
Dretzin, R. (Director). (2010). PBS Frontline: Digital Nation [Documentary]






Prezi a Whole New Way to Look at Presentations

Prezi a Whole New Way to Look at Presentations
The Prezi is a wonderful tool for all types of presentations. After reading a previous blog on “Art of Cyberdribble”, by Nick Frush about Prezi’s I jumped right into the program. What I discovered was a great new tool to create a fantastic presentation. The Prezi is very user friendly, the things you can create with the Prezi are unlimited. The web site to visit is http://prezi.com/ , take it for a spin. To help you get started try to outline or develop a plan; save pictures, videos, audio, or any other materials you are interested in presenting into a file or folder. The next step is just to copy and paste onto the Prezi canvas the rest is all up to the imagination. I have attached the Prezi about “My Persona”, you are welcome to play around with it and enjoy the humor. http://tinyurl.com/2fsbbff . Try something new create a master piece.
If you are not cyber savy take this class. I have made a Prezi showing some of the fun things you can learn in "Communicating in Cyberspace". http://tinyurl.com/37x35gv
By Ronna Gerst
Prezi Retrieved September 24th, 2010, from http://Prezi.com






The Danger of E-Mail Communication

One day, I was in a hurry to get through my e-mails so I could get to a meeting. Being short of time, I responded to an e-mail from a lady in another division with a rather short and direct response and offered my suggestions. Then off I went to my meeting. To my dismay, when I returned to my office, there was a response to my e-mail that said something to the effect, “Fine, if that’s the way you feel about it, take care of it yourself, by the way, don’t ask for my opinion on this again.” Wow, I thought, why such the harsh reaction to my seemingly harmless e-mail? I opened up my sent e-mails and read the message I sent her. After reading it several times and placing myself in her shoes, a light bulb went off in my head. The way I had written the e-mail was interpreted as very rude and used the tone that I didn’t really care about what she thought. The interpretation was actually the direct opposite of what I had intended in my message. In fact, I thought I was conveying my strong support for her.

Based on my conversations with several people, e-mail miscommunication is a common problem in the work place and in many personal lives. In 2005, the Journal of Personality and Social Psychology published an article about this very subject. The article talks about two primary reasons for miscommunication in e-mails. The first reason for miscommunication over e-mail is the inability to see body language and hear the tone of the message since we cannot hear or see the person deliver the message verbally. The second reason for this miscommunication is egocentrism. It does not always allow the recipient to interpret the message as the sender intended. Egocentrism is defined as, “the inherent difficulty of moving beyond one’s subjective experience of a stimulus and imagining how the stimulus might be evaluated by someone who does not share one’s privileged perspective” (Epley, Kruger, Parker, Zhi-W, 2005, p. 926).

I personally believe the inability to see body language and hear the tone of a message delivered verbally creates a lot of misunderstanding. I find it difficult to detect the tone of an e-mail and often rely upon my personal experiences with the sender to help determine the underlying tone of a message. The miscommunication problem will exist as long as e-mail is used by so a large part of the population. Maybe companies could give their employees more training or tips on how to navigate the possible mine fields in e-mail communications.


Reference:
Kruger, J., Epley, N., Parker, J., & Zhi-Wen, N. (2005). Egocentrism over e-mail: Can we communicate as well as we think?. Journal of Personality & Social Psychology, 89(6), 925-936. doi:10.1037/0022-3514.89.6.925.

Is the Internet safe?

In the article Truth, Trust and Teleprescenct Paula S. Tompkins from St. Cloud State University presents a real dilemma in the area of computer-mediated communication. With this new technology brings a new set of opportunities, not all of them good. The era of the computer has advanced to a point where it makes communication so simple and without a camera the “role playing” becomes more apparent. There are those that would like to pretend they are young to entice children into trusting them. The young, being so trusting, become easy prey. The intent of the internet was excellent, but the practical use becomes jaded. Should there be cyber cops? How can the predators be controlled?

"If recognizing the truthfulness of what others say becomes problematic, trust
fundamental to relationships and community is weakened, making on-going
communication difficult and sometimes impossible (Thompson, 2003.p 196).” The use of technology has become both a help and a hindrance. The computer seems to open up new exploration but also brings new dangers. The need to be vigilant has increased especially when trying to protect young children.


The use of blogs, texts and Facebook have become common place in today’s society, but we should be concerned about the next generations ability to communicate face to face. The non verbal cues which we value so much, eye contact and human touch we come to know from birth has been reduced to the touch of a keyboard. Are we going to be nurtured by the next HAL (from 2001 A Space Odessy)?

Prezi's: A Simple Way to Create A Garr Reynold's Zen Presentation

Creating a Prezi is a simple process that may help people to move away from relying on powerpoint and move towards Garr Reynold's coined term: Presentation Zen. This short example of his principles illustrates for the viewer how easy it is to move away from linear, bullet-point presentations.

Some of the benefits of using a Prezi include the simplicity of signing up and creating your own presentation easily. There is free access for students and faculty which allows the designer to create a public or private Prezi. There is a video and a step-by-step tutorial for the new prezi creator. The visual presenation is also simple and allows the viewer to see visual and verbal information simultaeously.

http://prezi.com/g0k6fs04wsud/presentation-zen/

Images & links used in the Prezi:

http://www.youtube.com/watch?v=vFDm1-DVdyc

http://www.presentationzen.com/ by Garr Reynold's

inkycircus.com

faculty-staff.ou.edu


by Nick Frush