"It's almost like a piano player who plays faster once they know the instrument. In the beginning people 'pling, pling, pling' very carefully, and then they move on to playing symphonies." – Jakob Nielson
Google is the children’s new tool, according to the BBC report “The Evolving Web,” posted on the media outlet’s website. In the article, Internet expert and long-time analyst Jakob Nielson interviews that the Internet is no longer the mystery of the World Wide Web but a daily tool utilized by active citizens all over the world. However, like the longstanding issues of retailers, corporations, and politicians, the average citizen is becoming bored with the old and demanding new, innovative outlets to their average browsing desires.
How long do you spend on the homepage of your media electronic mail host before signing in to view your notes from friends and colleagues or looking on the Intranet homepage of your company before searching for the information you need? Nielson says companies need to learn and develop from the trends that most people only spend about 10 seconds browsing before choosing their path on the site. Symphonies are best viewed in their entirety, but as the world learns the notes, companies need to mix up the tempo and composition.
Walton, John (June 1, 2006). The Evolving Web. BBC News. Retrieved April 20, 2008, from http://news.bbc.co.uk/1/hi/magazine/5030270.stm.
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