Got Facebook?
The
popularity of social media has called into question whether the mere joining of
a SNS constitutes one to forego their expectation of privacy. Regardless of these expectations, people who
put their personal information out there must realize a threat to their privacy
will always exist. This information as
well as a person’s physical whereabouts can be tracked without much effort put
forth. One researcher suggests that
people still care about their privacy but have a lack of knowledge in
understanding how their information is used and stored. While other researchers suggest people are
unconcerned and become desensitized to the negative consequences that could
result. The Pew Research study (2012)
concluded that although most people state their privacy is important to them,
they do not take necessary steps to protect their privacy.
Summary of Findings
Social
network sites (SNS) account for approximately two thirds of all internet users.
This was concluded in a study conducted by the Pew Research Center (Pew
Research, 2012). This study went on to state that along with
the increased usage of SNS the management of privacy and reputation on these
sites has increased as well. Fifty-eight percent have their profile labeled as
private and twenty percent have their profile open to, the public. Women have placed significantly higher
restrictions on their accounts than men, while men and younger adults have a
higher incidence of posting comments they later regret.
Findings
Two
out of three adult internet users maintain a profile on a SNS. Fifty-eight percent have privacy settings
that allow only their friends to view their profiles, while 20% leave their
profiles open for public viewing. When
considering gender, 67% of women reserve their profiles for friends only, while
only 48% of men placed the same limitations on their profile. Age does not appear to be a factor in privacy
settings as the data show similar trends among the various ages (Pew Research,
2012).
One barrier for
lack of privacy controls on SNS may be due to the level of difficulty in
setting these controls. Forty-eight percent of social media users report that
managing controls can be somewhat difficult.
Forty-nine percent report they do not feel these controls are difficult
at all. Younger adults have the least
amount of difficulty in managing privacy settings. College graduates experience a great amount of
difficulty in managing their controls than people with less education.
In
the past four years, there has been a 7% increase in profile pruning or
deleting people, comments or photos from a profile. Fifty-six percent of young adults have deleted
comments on their profiles. The primary
reason cited is reputation management.
One in ten people reported that they posted a comment that they later
went on to regret. Facebook continues to be the preferred social networking
site with 93% of people who have a profile say they have it on Facebook.
Survey and Methodology
The
study used a survey that consisted of multiple questions being asked of 2,277
adults, to include interviews with 755 people over cell phone. One of the questions that was asked of
everyone was whether they had used one of the popular social networking sites,
such as MySpace, Facebook or LinkedIn, “ever, yesterday, never, don’t know, or
refused” (Privacy Management on Social Media Sites, 2012). Another question that was asked is how often
they visited social networking sites? Answers
to this question ranged from “several times a day” to less than every few
weeks. These questions established the
frequency in which the users visited these sites. Out of all of the sites, 79% of the users
said they visited Facebook the most.
After
establishing this information, the users were asked about the privacy settings
set within their profiles. 58% of the
people who answered the question stated that their profile was set to “Private
(friends only)” while a surprising one in five people claimed that their
profiles were set to “public” access.
One might argue that the difficulty level of selecting privacy settings
may contribute to the high number of public profiles in the survey, but the next
question eliminated that theory when only 2% of the users claimed that privacy
settings were “very difficult” to configure.
In conclusion, the
use of social networking sites is on the rise as well as people’s desire to
maintain a certain amount of privacy while continuing to frequent these
sites. Most people have stated that they
understand that a possible breach of privacy may exist but gain a false sense
of security as time goes on without incident. Women are more likely to put controls on their
accounts while men tend to leave theirs open for public access. Most people
found that the privacy controls were not too difficult to use, eliminating this
as a barrier to setting privacy controls.
References
Pew
Research Center (2012). Privacy Management on Social Media Sites. Retrieved from http://www.isaca.org/Groups/Professional-English/privacy-data-protection/GroupDocuments/PIP_Privacy%20mgt%20on%20social%20media%20sites%20Feb%202012.pdf.









