In looking at a high tech company to profile, I took a look at the new Android operating system, run by Google. We all know Google, a simply designed search engine with magnificent results. Google allows for the functionality of most search engines, but eliminates the front page advertising and news links. What users get when they use Google is search results compiled using a proprietary algorithm to offer targeted search results and advertising. It is through this targeted advertising that Google has in the past generated their revenue. Until now, enter the Android Operating System for new smart phones. In response to the Apple iPhone, many companies such as Motorolla and HTC needed to come up with similar results, without having to use the slower and more cumbersome Microsoft OS.

Google siezed this opportunity, and began developing and marketing the new Android OS. The Android delivers a complete set of software for mobile devices. Built on the more efficient Linux Kernel, Droid is a custom virtual machine designed to optimize memory and hardware resources in a mobile environment. The Droid does not differentiate between the phone's core applications, and those developed by a third party, this means that all of the phones applications can run equally and smoothly. The Android software alls devices to communicate with one another, this enables collaboration through peer to peer social applications.

In the end, it appears as though Google has allowed mobile device manufacturers to catch up to the momentum and popularity of the Apple iPhone. What that has done is forced Apple to continue to innovate, while lowering prices to stay competitive with the Android devices offered up by Motorolla and HTC. Apple has responded by developing a 4G version of the iPhone, and lowering the prices on the last version the iPhone 3GS. This will surely prompt an update of the current Droid offerings, and the winner will ultimately be the consumer. Who can now do just about anything out of the office or away from the home computer that once forced them to be in one spot. Allowing for a more productive and efficient workplace.

Nick

Information used in this blog came from:

www.finance.yahoo.com

www.android.com