In my lifetime, (which has only been 29 years) I have seen computers become something that we cannot live without. This has opened the market to many companies to flourish and fail throughout the years. Microsoft has become synonymous with almost every computer made today and continues to be successful. Though, recently we have seen the emergence of another company that keeps taking market share away from Microsoft and that company is Apple. Whether it is through great marketing techniques, a great business model, or pure excitement for the next product they will introduce into the market. Apple has become the one computer company that is hard to ignore. Does anyone purchase a computer today without thinking of switching to an Apple? Probably not, but what does the company do to communicate its goal to the employees and how does Steve Jobs CEO of Apple communicate his goals back to the employees?
As I was researching how Apple communication throughout the organization works, I was struck by a MacWorld speech that Steve Jobs gave in 2008. The ability to look back on what the company accomplished in the previous year was uncanny. He seemed to be able to bring all the positives about what the company had accomplished and make sure that he sounded appreciative of the employees that were there watching him. Secondly, he was able to bring excitement about for a new product. It was a backup hard-drive with a wireless network adapter built in. In the world of technology that is not a new thing, but it was the software that went along with it. The software was called “Time Machine” and it allowed a customer to back-up files simply by turning Time Machine on, very easy I would say. Finally, it was his ability to bring excitement about. We know that Steve Jobs is a very successful CEO, but to get to that level one has to be a great communicator of a mission.
I believe that Steve Jobs does a great job at what he does. He appears to have a knack about what customers want and how to run a successful company. He knows how to communicate what he wants his employees to accomplish and what the customer wants to hear. I do not believe he is trying to make the biggest computer company; he just wants to make the best computer company. By making a product that consumers and employees believe in, he is accomplishing that goal.
References:
Singh, N., & Pereira, A. (2005). The Culturally Customized Web Site. Burlington, MA: Elsevier Butterworth-Heinemann.
Jobs, S. (Actor). (2008). MacWorld Conference [Online video]. Retrieved December 13, 2009, from http://www.youtube.com/watch?v=owv3Z_WkHRY
6 comments:
I enjoyed reading your thoughtful comments on Steve Jobs. It would be great if all CEOs had his work ethic and ability to ocmmunicate. I believe that Mr. Jobs has a great sense of creating effective companies.
I have been following Steve Jobs career, and have been greatly impressed with him. You are correct, he is very good at communicating promise. It would be nice to see more CEO's like him, our business world would be better.
I bought a Macbook for school a few years ago and I now use it all the time. It has replaced my Microsoft desktop computer which always seemed to be bogged down with viruses or tasks running in the background. Apple produces top of the line computers and I love how the Time Machine software is now integrated with them. Steve Jobs is very in touch with what consumers want and need from a computer.
Love Steve Jobs and the work that he has done with Apple. I have a Macbook Pro along with and IPhone and ... and... and... I am glad he is back because he epitomizes the creativity and the unquestionable quality that is associated with everything Apple.
I think apple is a great alternative to a PC. I have never had the ability to own an apple computer but would like to try it one day.
It is really incredible to think of what Steve Jobs has accomplished in his life time. Not only is he increadibly successful, but he has maintained an excellent ethical standard.
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