Barnes and Barnes (2009) stated that “from a business perspective, it is unwise to remain disconnected and on the sidelines.” Social Networking has grown tremendously over the years as a way for friends and families to stay connected. The Internet tools from Facebook, Twitter, and various other sites and blogs have allowed the global sharing of information that has essentially replaced the need for postcards and phone calls just to chat. Families are able to share pictures without copying and mailing them to everyone and friends can keep other friends informed about what is going on in their life….like work. People have started using these social networking sites to express their opinions, feelings, and experiences about everything from school, relationships, kids, and even work.
Companies employ normal people that like to stay in contact with their families. As a result, employees have person lives. Those lives sometimes include many of those social networking sites as a way to keep in contact with their friends and families. Companies didn’t start off by taking too well to the social networking sites and the global access to other people’s opinions about the work place. However, “it is important to recognize that individuals from across the lifespan are becoming more attuned to the benefits of this technology.” (Barnes, N. & Barnes, F., 2009). Employees from the delivery driver on up the executives of a company are using technology more and more to communicate. As a business, this is something that must be embraced and not repelled. If used properly, the social networking sites can actually be a tool to provide a more collaborative and personal touch to your company image. The proper use and encouragement of these social networking sites will build better camaraderie and cohesion among employees.
Barnes, N., & Barnes, F. (2009). Equipping Your Organization For The Social Networking Game. Information Management (15352897), 43(6), 28-33. Retrieved from Academic Search Premier database.
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