In 1977, Software Development Laboratories was founded by Larry Ellison with a $2000 investment. Larry Ellison saw the potential of what was known as a relationship database model. After realizing that no other company had began developing this software for commercial business use, he formed Software Development Laboratories (SDL) and developed what would become known as the Oracle Database. Eventually, SDL would rebrand itself as Oracle Corporation and become one of the most powerful software companies in the world. Today, Oracle is the third largest software company, behind Microsoft and IBM. With 320,000 customers, Oracle is the largest business software company in the world.
Oracle prides itself on being on the very cutting edge of business technology. CEO Larry Ellison is very vocal in declaring Oracle Database technology far superior to any other database management system on the market. Oracle claims that any technology which is not web based like theirs is obsolete in today’s world.
Oracle regularly makes headlines for its purchases of other companies. In fact, Oracle is probably best known in the business world for devouring smaller companies. Since 2002, Oracle has spent more than $30 billion acquiring software rivals. Most recently they made headlines when they purchased the struggling Sun Microsystems (JAVA) for $7.4 billion. After the acquisition, Mr. Ellison stated that “Oracle will be the only company that can build systems that weave together everything from application to storage and ensure they work with hardware from the get-go”.
Hamm, S. (2009). Oracle Agrees to Buy Sun for $7.4 Billion. BusinessWeek Online, 12. http://search.ebscohost.com.dml.regis.edu
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