With this quote i cant agree more with. As we become more of a technology based socity we are going to see more and more web based advertising. We will need to make it more and more eye catching. If you have a add that is all in black and white lettering at the top of a page more then likey you will not get anyone to see that it is there. If you were to add color to it and make it flash you will be amazed to see that you will start to get people attention
This is really true if you have a website that is very busy. If you have alot of information on it you need important things to stand out in your site or it will always get overlooked no matter what. So you need to make everything that is important on your site like sales, new equipment or just new news, it just needs to be able to pop out at the customer.
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