Investor and customer relationships play a vital role in Dell’s technological success. Dell (2009) states, “Dell was founded on the premise that direct relationships with customers are a tremendous competitive advantage, and we believe these direct relationships are just as vital with investors (p. 1).” Company success relies on all parts working together to produce optimal results. In the competitive and ever-changing world of technology, producing a good product begins with a foundation of solid investors. Keeping up with the blogging craze, Dell offers a blog site for interested parties who can follow various aspects of the company from marketing strategies to financials called DellShares, found at http://en.community.dell.com/blogs/dell_shares/default.asp.
After the investors are in place and finances are solid, creativity and innovation in technology is what it’s all about. Dell’s user-friendly website, http://www.dell.com allows consumers to navigate with ease as they shop for new products designed with innovation and inspiration. A glimpse of innovation can be found at http://www.forbes.com/feeds/businesswire/2009/08/11/businesswire127754370.html in an article detailing a new product geared towards children, after all, technology is not only widely used by children, but it’s future also lies in the hands of children. Forbes (2009 ) states, “The Dell Inspiron Mini Nickelodeon Edition opens a window to entertainment and education that parents can easily monitor and control as children grow more Internet savvy (p. 1) .”
In addition to solid financial backing and cutting-edge innovation, consumers are reassured through the ability to research Dell’s corporate responsibility that includes the following:
•Commitment to the environment
•Social responsibility
•Diversity
•Accountability (Dell, 2009)
References:
Dell. (2009). Investor Relations. Retrieved August 11, 2009, from http://content.dell.com/us/en/corp/about-dell-investor-info.aspx?c=us&l=en&s=corp
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