Steve Jobs once said "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." Fortunately for Apple, they've been staying ahead of the game by creating new, innovative products that make the customer aware of their desire as the product hits the shelves.
Even though it only commands 10% of total computers that are online, Apple has consistently set the standard for many flavors of technology for the tech-nerd and average Joe alike. With each new technology that is developed, they've set the standard for performance and usability, and have consistently re-invented and improved the product over time - thereby keeping the competition lagging behind in the dust.
First developing the Apple II computers in the late 70's, their non-Windows personal computer has evolved into the iMac that boasts a 24" screen within a single piece of hardware for the entire computer. Dazzling visuals and a simple user interface makes the iMac a strong competitor in the computer world.
The next no-brainer for a pioneer of technology is the iPod. Being the first company to release a portable device that stores more music than any discman or walkman previously conceived made massive waves in the music community. Since the iPod Classic came out, many new innovations have since been incorporated that increase the appearance, size, functionality, and ease of use that allows any music lover to listen to anything in their own personal collection within seconds. Supported by the iTunes software, users can shop for individual songs, alleviating the frustration of purchasing a new CD with only a few good songs on it.
Last, but not least, is the juggernaut of cellular technology - the iPhone! This internet-connected multimedia smartphone was the first to employ a 4.3" diagonal display that doubles as a touch-screen for the user interface, making it extremely intuitive to use. With over 500 applications - "apps" for short - the ability to customize and increase the productivity of your iPhone is nearly limitless. Many of the apps utilize the GPS feature, as well as the motion-sensor technology for new dimensions and capabilities.
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