As the years go by more and more people are getting less patient when they go online. People are wanting to get on the internet and off the internet more quickly. They want to be able to get exactly what they want from the internet without spending a lot of time trying to find whatever they are looking for. The majority of people know how to avoid the tactics that are used to keep people on the internet. More and more people are becoming weary of the advertisements that are out there to try and gain web more of the users attention.
They are now using the term “hot potato” to describe people who use the internet to just get a specific tack done. (BBC News, May 08)
People are better able to succeed at what they are trying to accomplish on the internet. According to Dr. Nielsen there are two main reasons for this.
"The designs have become better but also users have become accustomed to that interactive environment," Dr Nielsen told BBC News.
People know what they are looking for on the internet. They have already spent time playing around and looking at different things. They now have a better sense of what they want to specifically do on the internet. Everyone is much more internet savvy and knows that they need to avoid the promotions and advertisements that try to distract them because they are always misleading and take you to sites that you do not want to go to.
"Web users have always been ruthless and now are even more so," said Dr Nielsen.
"People want sites to get to the point, they have very little patience," he said.
"I do not think sites appreciate that yet," he added. "They still feel that their site is interesting and special and people will be happy about what they are throwing at them."
People have also become annoyed with all of the extra applications that have been added to web sites. All of these extra doodads are making the websites take much longer to load which adds frustration to the end user.
“In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there.” (BBC News, May 08)
The search engine is the main source of contact for web users. They search for what they are looking for using the search engine and then they go to that page. Search engines still need a lot of work because people are not always finding what they are looking for.
"In the long run anyone who wants to beat Google just has to make a better search," said Dr Nielsen.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/technology/7417496.stm
Published 2008/05/24 12:04:03 GMT
4 comments:
Great article. I for one have my favorites drilled down to exactly where I'd like to visit a website. I think many websites are learning this trend of searching and are designing their sites to be very intuitive and nicely laid out.
However, there are still those who want to advertise everything including sponsors and in doing so, give the end user a difficult time obtaining the information they truly want. This makes users more likely to buy or research a product elsewhere.
I would have to agree with Angel about the adverts. Another issue is that the search engines get paid to put pages at the top of the list of searches. The more you pay, the higher on the list you go. Sometimes research can be very time consuming to get the correct information based how much traffic a site sees or how much they paid to get to the top.
It’s true. There are people who succeed in internet advertising, selling, etc. All is required to have knowledge of how it’s done. Many people have flourishing their profits because of the Internet boom. People know what they need and what they want then they are searching the internet. For example, blogs sites are designed to increase the traffic to your site.
People are interested in reading blogs that are connected to their daily lives, others just like to gossip.
If I'm working on an assignment for school, I'll be on and off the computer in a few minutes; usually less than an hour. However, if it's been a long day and I just want to surf, I can be online for hours.
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